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If your business uses bulk messaging campaigns built on templates, look for this automation functionality while purchasing an email marketing solution.All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. Automated emails can be sent to welcome new subscribers, collect product or service feedback, inform them of upcoming deadlines/expirations, and offer birthday/anniversary gifts. Email automation: Email marketing platforms with built-in email automation capabilities lets businesses automatically send email to individuals using a preset trigger.When choosing an email marketing software, look for one that offers built-in mobile templates for your emails. Mobile-optimized templates: A mobile-responsive email design ensures that customers can comfortably read your emails on small screens and navigate using appropriately sized buttons.
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Most CRM solutions contain information about customer preferences, which email marketing software can leverage to generate campaign mailing lists based on demographics, interests, or past purchases. Integration eliminates the need for double entry of contacts and ensures that leads and customer data is consistent across all systems. Integration with CRM software: Businesses should consider integrating their email marketing tools with their existing CRM solution, and look for systems that offer this functionality.Reporting and analytics: Track email campaign KPIs such as delivery rates, click-to-open rates, and unsubscribe rates in charts and graphs.Users can select templates based on theme, layout, or campaign type.
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Users can address each customer by name, personalize subject lines, include previously browsed products, reference membership milestones, and add loyalty/reward information. Message personalization: Email marketing software lets businesses customize messages for unique audiences based on their interests, location, purchase behavior, and more.